Featuring the Best in Dining, Shopping, Lodging & Entertainment.

The La Crosse Visitor Magazine is published quarterly both online and a printed version. The print version is available at no charge from area businesses.

Publication Dates:

Issue Publication Date Ad Reservation Ad Copy Deadline
Spring  March 1 February 1 February 15
Summer June 1 May 1 May 15
Fall September 1 August 1 August 15
Winter December 1 November 1 November 15


Ad copy deadline:
The 1st of the month prior to publication date.

Web Views: Our site is viewed over 2,000 times per month.

Print Circulation: 85,000 yearly distribution to over 230 diverse locations.

Print Distributed Quarterly: in La Crosse, Onalaska, Holmen, Westby, West Salem, Stoddard and La Crescent MN.

Print Ad Mechanical Requirements

Print Ad Size                               Dimensions (inches)

2-page Spread………………………..10.75” x 8.375” (Live area: 9.875” x 7.25”. Bleed on all sides of 0.125”. Bleed size: 11” x 8.625”)

Full page……………………………….. 4.5” x 7.25”

Half page (horizontal)……………. 4.5” x 3.5”

Half page (vertical)………………… 2.125” x 7.25”

Quarter page (horizontal)……… 4.5” x 1.625”

Quarter page (vertical)………….. 2.125” x 3.5”

Eighth page …………………………. 2.125” x 1.625”

Magazine size is 5.5” x 8.5”. All ads are full color. Bleeds are ONLY available on 2-page spread.

Printing method: web offset                                                 Binding method: saddle stitch

Art requirements: All ads, images and materials must be provided at high resolution of 300 dpi minimum. Black text must be set to 100% black. File types accepted are: JPG, TIF, PDF or EPS.

Ad set up with artwork provided by advertiser is free and includes a maximum of 2 proofs. We reserve the right to charge advertiser for image sourcing, typesetting and additional proofs.

Online Ads Mechanical Requirements

Web site/Online Rates

Online Ad Size                          Dimensions (pixels)                     Max File Size

Large Leaderboard………………. 728 x 210…………………………………. 50 KB

Leaderboard………………………. 728 x 100 (or 90, your choice)……. 50 KB

Fat Skyscraper……………………. 240 x 400………………………………….. 50 KB

Art requirements: All ads, images and materials must be provided at resolution of 144 dpi minimum. File types accepted are: JPG, PNG, GIF or animated GIF.

Ad set up with artwork provided by advertiser is free and includes a maximum of 2 proofs. We reserve the right to charge advertiser for image sourcing, typesetting and additional proofs.

Reservations and  Pricing

La Crosse Visitor Rate Card 2017 (prices are subject to change)
For questions and reservations, please contact Patty Bakalars – 608-792-6999 or email Patty.

For Layout Questions, please contact:
Gathering Waters Design, Inc., Becca Bohnsack – 608-796-2376, email Becca